2min
Sep 19, 2024
When you’re looking to sell concert tickets online, you may notice that pricing varies from ticket to ticket. This is due to factors such as the city you reside in or the artist's popularity. Here are some of our tips for navigating the online ticket market:
1. Supply and Demand
When you sell concert tickets online, one factor that affects the value of your ticket is supply and demand. Supply is the number of available tickets for purchase, and demand is how much those tickets are sought after. This means that your ticket could have more value if the event has been sold out.
2. The Artist
Another factor in determining ticket prices is the type and popularity of the event. Certain artists have large fan bases and global listening communities. These dedicated fans are willing to purchase high-value tickets as soon as tours are announced.
Tickets may also have higher resale value if the artist has yet to visit your city or hasn’t visited in several years. Artists from overseas may only visit specific cities in your country, and they could change these venues year by year. This drives up the demand for tickets for certain concerts or events in your area.
3. The Venue
Your ticket may change in value according to the venue where your concert takes place. Specific venues, especially ones that can accommodate large audiences, like stadiums, require additional facility fees. These fees are different from service fees, which are generally applied for online ticket vendor services. Facility fees cover the venue's security, concessions, and insurance for the event. Event insurance covers any possible damage the venue receives during the event.
Parking access may differ from venue to venue. While some venues offer free parking, others could require an additional charge. Some venues allow fans to purchase parking passes with their tickets, which adds to your tickets' resale value. Specialty parking is offered at a higher value, which allows patrons to leave the event first and avoid the bulk of post-concert traffic.
4. The Type of Ticket You Have
Artists may have many different types of tickets available for purchase, including different seating areas, merchandise bundles, or backstage passes. Tickets for seating areas that are closer to the stage are generally worth more than those located farther away. Merchandise bundles could include branded clothing or signed albums. Backstage passes allow specific ticket holders to meet with the band or artist before or after the show.
A festival or general admission seating ticket will be priced at a lower rate than assigned seats. Festival seating means that your ticket does not save a specific seat in the audience for you because the designated area is first come, first served. Some outdoor venues have general admission seating in grassy areas behind the assigned seats. This allows individuals to participate in the event at a lower price.
5. When the Event Starts
If the event is set to begin within a few weeks, the likelihood of the event being sold out increases. Tickets for events that are still months away may have less value. The rate and price at which tickets are sold depend on the venue, artist, and how accessible the live show is to an audience. This means your ticket could rise in value as the event's date approaches.
Sell Concert Tickets Online
At Lysted, we provide real-time market data so that you can sell your tickets at an attractive and profitable price. Listing your tickets is free, and once they're sold, you will receive a direct deposit of funds to your bank account. Contact us today to learn more about creating your account and listing your tickets.
