Some sellers make mistakes that cost them money and time when they sell concert tickets online. Choosing the wrong platform, waiting too long to list, and incorrect pricing could lead to lost sales. Lysted helps you avoid such issues and allows your listing to reach more potential buyers. Here are some mistakes people make when selling concert tickets and how to avoid them:
Different ticket resale platforms will attract different audiences, so look for one that matches your event type. Some marketplaces lack buyer protection options during transactions. A platform with encryption and safe ticket transfer processes protects buyers and sellers. A high or fluctuating transaction fee could reduce your earnings if you get a sale, but platforms with minimal or fixed fees help you earn more.
Selling tickets on a site with a limited reach can make it more difficult to find buyers. Choosing a platform that automatically lists your tickets across other platforms makes a sale more likely. This reduces the need to manually manage your tickets or create multiple accounts to increase your reach. Lysted offers automation services and connections to other resale platforms to create a more efficient experience when you sell concert tickets online.
Delaying a listing could reduce your chances of selling your tickets at a decent price. Some buyers purchase tickets to popular events early to reserve their spots. Demand for an event may decrease over time, making holding out for resale value less profitable. List your tickets earlier to increase your listing's visibility and your chances of completing a sale. Marketplaces may become oversaturated with tickets as the event date arrives, so avoid waiting until the day of the concert to list your tickets. Lysted makes your ticket listings available across thousands of platforms to increase the likelihood of an early sale.
Overpricing your tickets could make them less desirable to buyers who are looking for a good deal. Underpricing leads to you receiving lower profits from your sales. Try to price your tickets based on demand, availability, venue size, and artist popularity. Researching these factors and market conditions will help you set an attractive price.
You can use similar listings as a reference for your own pricing strategies. Monitor ticket prices for comparable events and adjust your listing as needed. Some ticket buyers prioritize affordability, while others will pay more for better seats. Try to find the balance between demand and competition. Lysted uses an automated pricing tool to help you remain competitive while earning a profit. Our automated tool can adjust ticket prices as market conditions change.
Sellers may assume that all tickets are universally transferable. This might lead to mistakes, delays, and customer frustration. Some concert events use paper tickets, while others utilize mobile tickets. Sending your tickets to the buyer using the wrong method can result in issues like transaction cancellations. Successful transfers keep buyers content and reduce errors that could result in refunds or disputes.
Understanding the correct transfer process will help you avoid issues with your customers and give them direct access to their purchases. Some resale platforms have differing policies for ticket delivery. While some require you to transfer immediately, others allow transfers to take place closer to the event date. Follow the platform’s guidelines to avoid account restrictions or penalties.
Sellers might forget to include service fees when they set ticket prices. Failing to factor in these fees could result in reduced overall profits. Be sure to check the resale platform's fee structure before listing your concert tickets. This will allow you to set realistic prices that attract buyers and give you a profit.
Selling your tickets online allows you to get your money back and give another fan the opportunity to attend the concert. Signing up with the right platform, listing early, and setting the right price increase your chances of a successful ticket sale process. Sign up with Lysted today to learn more about our automated features and list your tickets.