Top Tips for Selling Season Tickets for Sports Events

Season tickets often allow you to access a home game season at a reduced ticket price, compared to single-game tickets. If you cannot attend some of the season’s games, reselling your tickets online helps you recoup your costs and connect fans with available seats. Lysted enables sellers to list season tickets on multiple platforms simultaneously and helps them set competitive prices. Here are some tips for selling season tickets for sports events:

Develop a Listing Strategy 

When you list your tickets can impact how quickly they sell. Determining listing timing enables you to respond to marketplace supply and demand; this potentially leverages early-bird discounts or last-minute price drops. By capitalizing on market dynamics, such as seasonality, you might create urgency and influence sales. Some timing strategies for selling season tickets include:

• • List early: Determine which games you cannot attend soon after the season schedule is released; this enables you to prepare ticket listings in advance, avoiding a last-minute rush. 

  • Prioritize high-demand games: Listing high-demand games first, like rivalries, makes your tickets available before many other sellers and helps you capture peak interest.

  • Monitor competitor listings: The prices of competitor listings often indicate market demand, especially as games approach. Using these prices as benchmarks helps keep your listings competitive or signals you to release additional tickets for sale. 

Respond to Pricing Trends

Keeping your ticket prices competitive with other sellers helps support consistent sales. If your tickets are priced too high, buyers are likely to pick a lower-priced option. Listing tickets below average decreases your overall profits, but it can also help you make a quick sale. Some resale platforms offer automatic pricing tools that keep your listings competitive. These tools price your tickets based on live market data or on rules you can set. Listing prices will update periodically to reflect changing trends, helping increase your profitability and sales rate. 

If you prefer to adjust listing prices manually, understanding which games are in high demand may help you set a price. Prime-time games often feature popular teams or anticipated matchups; these tickets may be in short supply. This enables you to raise prices. Tickets that include VIP access or concession discounts could also fetch a higher price.

Evaluate Platform Benefits

A listing platform should streamline the reselling process and help you reach buyers quickly. Lysted provides an easy-to-use interface that guides you in listing, filling, and tracking ticket sales. Managing all steps of the resale process from a single site can help you improve the customer experience and reduce errors or delays in ticket delivery. We also provide comprehensive user support, whether through knowledge base articles or live chats. Sellers can also opt in to automatic listing and fulfilment services, and this allows our team to manage your ticket sales. This further reduces the challenges of selling season tickets online.

Make Selling Season Tickets Easy

Reselling your extra season tickets online enables you to make a profit and help fans attend a favorite matchup. Lysted has no upfront costs, making each ticket free to list on thousands of websites simultaneously. When a ticket is sold, all duplicate listings are removed, preventing double sales. Our platform is also customizable to your preferences, so we can meet the needs of new and experienced sellers.

Sell tickets with us today.