Powering Premium Ticketing
Powering Premium Ticketing with Five-Figure Monthly Savings & Best-in-Class Technology
Industry
Technology
Challenge
SuiteHop relied on a single inventory source through one primary API provider. This dependency led to higher intermediary costs and outdated technology, making it difficult to scale efficiently.
Results
Automatiq quickly became a core driver of SuiteHop’s business, powering 50% of marketplace order volume. By removing intermediaries, SuiteHop is saving an estimated $10K per month while expanding inventory access and improving operational efficiency.
Key Product
API Inventory Distribution
Automatiq has lived up to everything we hoped for. The technology is best-in-class, the team is incredibly responsive, and the partnership has made our business more efficient and cost-effective.
Todd Lindenbaum Founder and CEO @ SuiteHopAbout SuiteHop
SuiteHop is a premium ticketing marketplace specializing in luxury suites, VIP seating, and high-end event experiences. Originally focused on suites, the company has expanded into a wide range of premium inventory — including courtside seats, VIP clubs, and exclusive concert experiences. By combining proprietary inventory from suite owners with marketplace supply, SuiteHop serves the top tier of ticket buyers, including both corporate clients and high-end consumers.
The Challenge
Before partnering with Automatiq, SuiteHop relied heavily on a single inventory source:
- Limited to one primary API provider for broker inventory
- Exposure risk from dependency on a single platform
- Higher costs due to intermediary fees
- Outdated or less efficient technology compared to newer solutions
While inventory access wasn’t the issue, efficiency, cost structure, and long-term scalability were.
The Solution
SuiteHop integrated with Automatiq’s APIs to:- Diversify inventory sourcing
- Access supply closer to the original seller
- Reduce intermediary fees
- Upgrade their technical infrastructure
The integration allowed SuiteHop to seamlessly ingest multiple inventory sources and dynamically purchase from whichever source offered the best economics.
“Automatiq is the best tech our developers have seen in the industry.”
The Results
Immediate Impact
- Instant ramp-up — orders began flowing immediately upon launch
- No gradual onboarding needed; fully operational from day one
Operational Efficiency
- Shared Slack channel enabled real-time communication
- Faster response times (often within minutes)
- Consistent follow-through — questions answered fully without repeated follow-ups
- Reduced the need for manual coordination across teams
“We ask once, and your team closes the loop. We’re not chasing answers.”
Business Impact (Last 90 Days)
- 50% of total marketplace order volume driven by Automatiq
- 22% of total revenue (lower AOV vs proprietary inventory)
Cost Savings
- Estimated $30K–$40K in savings over 3 months
- Estimated $10K/month in reduced fees by removing intermediaries
“By going through Automatiq, we’re getting closer to the source and cutting out layers of fees.”
Why Automatiq
SuiteHop chose Automatiq not just for immediate gains—but for long-term alignment:
- Best-in-class technology
- Strong industry momentum
- Strategic partner for the future of ticketing
“I view Automatiq as the future of where the business is going."
Looking Ahead
SuiteHop continues to expand its partnership with Automatiq, including:
- Deeper integration with resale workflows (via Lysted)
- Potential future distribution opportunities
- Ongoing optimization of sourcing and economics
Their goal remains clear: Stay profitable, dominate a niche, and deliver the best premium ticket buying experience.
We’re looking for talented, ambitious individuals to join our team
