Do you have one, two, or even a heap of Shakira tickets? Congratulations, because you are holding the golden passes to millions of worldwide fans who want to shake their hips and let loose with the Latin pop queen.
This is all good and well, but how do you make sure that you sell every last ticket that you have, leaving no empty seats in the Las Mujeres Ya No Lloran tour? This article will give you some amazing strategies to make sure that all your tickets have the best chance of selling out and no Shakira fan will miss the opportunity to see her electrifying performances.
Just like all the first steps in any marketing strategy, you will need to understand who will buy your Shakira tickets. That will give you an indication of how to tailor your sales approach. Shakira’s fan base is as diverse as they come. Starting from eager teenagers who want to experience their first live concert all the way through to even their parents who followed her since her very first start in the 90s. The reason why she attracts such a broad audience is her unique blend of Latin, pop, and world music. Her hits resonate and transcend any age, cultural boundaries, and even gender. And if that is not enough, she has curated a reputation that promises her live performances will be high-energy and dynamic, making Shakira fans flock to her shows. You can use this knowledge to customize your marketing strategies that will be able to reach different segments of her fan base by targeting the right message and platforms, making your chances of selling all your tickets higher.
Online marketplaces, like Ticketmaster, StubHub, Vivid Seats, SeatGeek, and TickPick, are the safest and most effective way to sell concert tickets online. By listing them on marketplaces, your tickets instantly get in front of thousands of fans, and payments and communication with buyers get facilitated. Be careful of listing your tickets on multiple platforms though, if you accidentally double-sell your tickets, you can face hefty fines from marketplaces. Luckily, Lysted, a leading ticket-selling platform takes care of this for you and is the best platform to get your Shakira tickets sold. Lysted will automatically send your tickets to all major marketplaces through a few clicks and you don’t have to worry about common issues like double-selling tickets!
Online forums and fan communities of Shakira are the mecca for engagement. If you are looking for platforms that hype up any of her upcoming concerts, have vibrant discussions about her, and just share anything related to her, you can start with Reddit, any dedicated Shakira fan sites, and then of course the Facebook groups. Not only will you see how keen the fans are for the concert, but you will also be able to advertise your tickets there directly.
Social media platforms are not just there to connect you with your friends and family but you can use these platforms to also connect with the massive Shakira fan base. Create content on Twitter, TikTok, and Instagram that highlights the allure of attending the concert. And we don’t just mean the simple everyday posts. Go full on with using engaging visuals, what past attendees had to say about her shows, and even throw in some concert clips to stir up the excitement. Amplify your reach further by using popular hashtags and tagging some official Shakira fan pages. And if you can combine both the personal touch of the communities with the broad reach of social media, well then, you have certainly started to stir up the “want” for a rush to get your tickets.
Maximizing your profits on your ticket sales and also maintaining a positive relationship with fans is very tricky. One popular ticket pricing strategy is dynamic pricing. This is where the ticket prices adjust based on the demand (simple supply and demand). You can up your ticket prices when the demand for them spikes - like when the concert is announced or when the date is coming closer. And then you can lower your prices too when you see the demand is going down. But the important thing to any pricing strategy is that you need to always be transparent with the pricing (no hidden fees!). If you are not, then you are going to lose all trust with the fans. Tools like Lysted can help you dynamically price your tickets automatically, so you don’t have to be changing the pricing manually!
If you have a scattering of seat tickets, you can even give the fans options of tickets to choose from. Tap into their financial capabilities by offering VIP experiences, as well as budget-friendly seats to budget-conscious fans who want to enjoy the music. For the die-hard fans, you can have early bird discounts and even loyalty programs. The early bird prices will make sure that you sell a chunk of your tickets quickly and you can even see what the expected interest will be for the concert. If you start a loyalty program, you will get a chance to curate some repeat customers which will help you if you resell concert tickets in the future. You can mix all these pricing strategies to optimize your profits.
If you’re not going through a marketplace, you’ll need to be very creative when you promote Shakira’s concert, or more exactly the tickets. Your sales pitch that you will use to get a connection with her global fan base shouldn’t just emphasize her music. It's all about the dynamic performance that they will experience. You start by highlighting what will make this concert special. Is it a new hit that she will perform? Or maybe some spectacular stage design that will elevate her performance? You will have to make the fans visualize themselves there already, and you do that by using emotionally charged language and some vivid imagery. Using social media shoutouts start creating and fanning the buzz. If there are any sneak peeks of the rehearsals, or personal messages from Shakira that tell the story behind the concert - use it, tag them, hashtag it, and create reels of it. Stir the FOMO (Fear Of Missing Out) in the hearts of her fans and make them excited for the event. Soon you will see your tickets being sold faster than you can get your Starbucks coffee order done.
When trying to compete among ticket resellers, you will need a solid strategy to stand out from the rest. It's all about the strategy, timing, and presentation. Your first critical step is to create a compelling listing. You will need to make sure that you only use clear (make sure about your lighting), and attractive photos of the venue if you're selling e-tickets. Make sure that the descriptive tile highlights the key selling points like “VIP Access” or “Front Row Seats.” Even when you use any of the ticket pricing strategies, the pricing must still be competitive. That means that you need to look at what the other tickets are selling that are similar to yours and price it a tad lower - everyone loves a good bargain.
The visibility and demand of your listing are greatly impacted by the timing of your sale. This means that if you list your tickets as early as possible, the duration of their exposure will be higher. You will also be able to keep an eye on the peak buying times which is normally right after the batch of tickets where sold or just before the concert for those who decide to go at the last minute.
And if you’re choosing to not go through marketplaces and sell directly to consumers on a forum or social media, there is the power of great customer service. You build a reputation (good or bad) as a seller by how quickly you reply to questions if you are polite or difficult and how transparent you are about what is included with your tickets. If you know that your VIP tickets don't include backstage passes, then make sure that your buyer knows it too. You will have an uphill battle getting rid of a bad reputation as a ticket reseller if you plan to do business again in the future.
If you’re using an online forum or Facebook group, you need to be on your toes to avoid scams and fraudulent transactions. One major red flag for a seller is if your buyer is headstrong about making payments through Zelle or forms of payment that are not protected - consider using PayPal Goods & Services for your transactions. More often than not, it will be a scam because they are bypassing all the security and protection that the platform provides. Close on the heels of this red flag is if you have a buyer who is pushing and rushing the sale of the tickets. This pressure can cause some buyers to forgo proper payment verifications if they want immediate shipment, which could become fraudulent intent.
The saying “if something is too good to be true, then it probably is” should always play in the back of buyers' heads. If you see tickets being sold at ridiculously low prices, it could be bait scammers put out to entrap their next victim. Vagueness is also another red flag for buyers. If the seller is vague about any details of the tickets or seems hesitant to give you more information, then rather pass them by. Genuine resellers have nothing to hide! And keep your wits about you if you do business with new accounts. Although it's not a solid indicator of dodgy dealings, make sure that you ask extra questions and double-check transactions.
You can avoid all the marketing, direct communication with buyers, and common forum scams with Lysted. One of the best platforms to resell concert tickets is Lysted.com. They have quickly become the easiest and most effective way to do so in the market – your tickets get instantly distributed to all major marketplaces. What really sets Lysted apart from the other platforms is how quickly sellers can post their tickets on the platform with minimal effort, all thanks to their user-friendly interface that streamlines the whole listing process. Transactions that are made on the platform are very safe because of the built-in tools for verifying ticket authenticity and also the robust security measures. Lysted.com is convenient and reliable, making sure that you can recoup your investments or just simply pass the opportunity on to the next Shakira fan.
A: Yes, you can sell your Shakira tickets if you’re unable to attend the concert. It’s important to ensure that the ticket resale is conducted legally and ethically. Use trusted resale platforms, like Lysted, that allow for secure transactions and adhere to any restrictions set by the original ticket provider. Be transparent with potential buyers about why you’re selling the tickets. This honesty can build trust and facilitate a smoother transaction.
A: To get a better idea of what to price your Shakira tickets, have a look at various marketplaces and see what’s the going rate for the tickets listed already. Just remember that many factors can increase the ticket price, like where the seats are (front row for example), how in demand the concert is, and how close to the opening date you are. Adjust your pricing cheaper or more expensive depending on how the other sellers are pricing theirs too. Lysted has a dynamic pricing tool that can help you price your tickets!
A: Yes! But you have to make sure that you cancel your listing before the tickets are sold otherwise you can look at fraudulent or scam charges. Just have a look at the platform’s cancellation policy to make sure if any cancellation fees might apply.
When you're reselling your Shakira tickets, it can be just as exhilarating as if you are also attending the concert. But only if you are doing it right. When you have a solid understanding of who Shakira’s fan base is and use the right platform, you can be sure to sell out all your tickets with a creative sales strategy. Not only will you make fans happy but you will also be able to pocket a decent profit too. Get ready to “Waka Waka” your way to sold-out Shakira ticket sales with the help of these tips.